- March 12, 1999
ICB Launches Directory of Toll-Free Providers
By Thom WeidlichNew York telemarketing consultancy ICB Inc. has
launched an Internet-based directory of toll-free service providers.
Branded WhoSells800.com (http://whosells800.com/), the site lists long-distance
carriers, aggregators and resellers, agents, enhanced service providers
and shared-use companies.
ICB president Judith Oppenheimer said
she developed the page because she was getting so many hits from people
searching for toll-free providers at her password-protected, paid news
service, ICB Toll Free News (http://icbtollfree.com/). The service directory is free
to users. The listed providers get qualified leads.
Right now the
site has 23 companies listed but the potential is greater because there
are over 200 RespOrgs, or Responsible Organizations, the companies that
act as managers of toll-free numbers for marketers, in addition to
long-distance carriers, call centers and other types of companies that
deal in toll free.
"We're asking them to provide real information
instead of advertising copy," Oppenheimer says. "Although we're not
charging the end users, we'd like to provide them useful information,"
such as what services the providers specialize in.
added that while there are directories for within the industry, she
believes this is the first aimed at end users.
listed include AT&T, Cable & Wireless USA, GTE Business Toll Free
Services, Atlas Communications Ltd., VoCall Communications Corp. and The
800 Marketing Group.